Monday, February 14, 2011

The Evolution of MTV

In October of 2006 Jet Magazine had an article titled “Why it took MTV so long to play black music videos.” In the early days of MTV the music videos had to fit a certain criteria, and most tended to be pop or rock artist. This became very evident in the black community of musical artist at the time. One artist who made it a personal crusade was Rick James, and said that MTV was racist and not giving black artist the respect they deserve and not letting them take advantage of this new form of media that would boost sales. MTV again claimed that certain videos created by black artist didn’t fit the criteria and that they were not excluding black videos intentionally. Once Michael Jackson came out with his three amazing music videos Billie Jean, Beat it, and Thriller it changed MTV for black artist and open the doors for new ventures. MTV came out with the hit segment Yo! MTV Raps and was an enormous success for black artist and a major milestone for MTV for the next generation.

Original article: http://findarticles.com/p/articles/mi_m1355/is_14_110/ai_n16807343/?tag=content;col1

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